terça-feira, 9 de fevereiro de 2010

sempre a aprender, ou um verdadeiro insight!

Há pouco li isto no blog do Seth Godin (diz que é um guru de Marketing americano), via o sempre interessante The business of being creative:

"In the face of significant change and opportunity, people are often one of the three. If you're going to be of assistance, it helps to know which one.

Uninformed people need information and insight in order to figure out what to do next. They are approaching the problem with optimism and calm, but they need to be taught. Uninformed is not a pejorative term, it's a temporary state.

Clueless people don't know what to do and they don't know that they don't know what to do. They don't know the right questions to ask. Giving them instructions is insufficient. First, they need to be sold on what the platform even looks like.

And frightened people will resist any help you can give them, and they will blame you for the stress the change is causing. Scared people like to shoot the messenger. Duck.

Comfort the frightened, coach the clueless and teach the uninformed."

Sem qualquer desrespeito ou tom depreciativo, acho que uma boa parte dos noivos que chegam até nós se podem enquadrar nestas 3 categorias, e a frase final "comfort the frightened, coach the clueless and teach the uninformed", limpa de qualquer cinismo ou tom condescendente parece-me um sábio conselho para um processo muito mais simples e respectivo resultado fantástico!

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